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A company cannot grow consistently unless the sales process is repeatable, non-arbitrary, and aligned with how clients buy. That’s why companies investing in a defined sales process experience a minimum of 5-10% revenue growth when a formal process is followed consistently (Sales Leadership in Action, 2010).

At this writing, there are over 80,000 books on selling available on Amazon.com. What does that say? It says that no one has cracked the code. Buyer needs change, technologies emerge, economies ebb and flow. But what will never go out of style is how your buyer and/or buying organization chooses to purchase what you and your competitors sell.