Recent data from research by Yale University and published by Harvard Business Review shows that one out of five employees reported both high engagement and high burnout. They call this group the engaged-exhausted group. These engaged-exhausted workers are passionate about their work, but also have intensely mixed feelings about it — reporting high levels of interest, stress, and frustration. The risk for companies is that this is happening across the sales organization among their top performers.
Solution:
Sales Managers and HR can help by examining the demands they’re placing on people to ensure that employee goals are realistic. Many are rebalancing workloads of employees who, by virtue of being particularly skilled or productive, have been saddled with too much.
The other opportunity is to provide employees with ways to
build their energy stores to operate at a higher level of engagement. What this requires is an understanding of an individuals' ultradian rhythm - times where we have the most energy and clarity of thought - and align our work accordingly. In sales, prospecting and proposal writing are both important and necessary, but require different things from us in terms of our energy and can be day part dependent. Here are some ideas to grab our engagement back:
For more information or to learn how your team can get more face time with prospects in the era of remote work, contact Bill Walton at
bwalton@ascendadvisers.com .