Blog Layout

Burnout is real, especially among top sales performers

May 27, 2021

Employee engagement is a major concern for HR leaders. Year after year, concerned managers and researchers discuss Gallup’s shocking statistic that seven out of 10 U.S. employees report feeling unengaged.

burn out

Recent data from research by Yale University and published by Harvard Business Review shows that one out of five employees reported both high engagement and high burnout. They call this group the engaged-exhausted group. These engaged-exhausted workers are passionate about their work, but also have intensely mixed feelings about it — reporting high levels of interest, stress, and frustration. The risk for companies is that this is happening across the sales organization among their top performers. 


Solution:

Sales Managers and HR can help by examining the demands they’re placing on people to ensure that employee goals are realistic. Many are rebalancing workloads of employees who, by virtue of being particularly skilled or productive, have been saddled with too much.


​The other opportunity is to provide employees with ways to
build their energy stores to operate at a higher level of engagement. What this requires is an understanding of an individuals' ultradian rhythm - times where we have the most energy and clarity of thought - and align our work accordingly. In sales, prospecting and proposal writing are both important and necessary, but require different things from us in terms of our energy and can be day part dependent. Here are some ideas to grab our engagement back: 



  • Sleep research shows we all focus in 90-minute increments and need a rest period after
  • We are creatures of habit - create energy rituals that don't drain you mentally
  • Match caffeine intake with water intake. Caffeine is a diuretic and dehydration saps energy
  • ​Drop the notion that you should work evenly and hard all day long. This has worked never
  • ​Give yourself permission to take time off, go for a walk, or read a book vs. social surfing


For more information or to learn how your team can get more face time with prospects in the era of remote work, contact Bill Walton at bwalton@ascendadvisers.com .

27 May, 2021
Since this is a blog post I’ll get right to it . Not enough emphasis is being placed on closing. The reasons we typically hear range from a fear of being too salesy to the reluctance to confront the mortality of a deal.
27 May, 2021
A company cannot grow consistently unless the sales process is repeatable, non-arbitrary, and aligned with how clients buy. That’s why companies investing in a defined sales process experience a minimum of 5-10% revenue growth when a formal process is followed consistently (Sales Leadership in Action, 2010).
27 May, 2021
At this writing, there are over 80,000 books on selling available on Amazon.com. What does that say? It says that no one has cracked the code. Buyer needs change, technologies emerge, economies ebb and flow. But what will never go out of style is how your buyer and/or buying organization chooses to purchase what you and your competitors sell.
27 May, 2021
The brokerage community has had a few weeks to reflect on last year and get ready for 2021.
27 May, 2021
In the era of remote selling, so many distractions have been removed.
27 May, 2021
If you haven't noticed, we are all in inside sales now. It's not what we all signed up for but businesses and people are versatile and adaptive beings.
Share by: