Organizations without a documented sales process often exhibit several common symptoms, such as a disconnected and manual approach to selling and a lengthy cycle time to find prospects, get quotes out the door, and close orders.

The Solution:

Companies, not just their sales organizations, need to map the critical client interactions that reinforce the value they deliver through their processes, products, and services. The goal of a validated sales process is to make routine the manner in which the entire organization engages clients.  It’s a process designed to maximize each and every touchpoint with a client and to thus drive greater buying commitment and post-purchase satisfaction.

The Benefits of Designing and Implementing a Branded Sales Process:

• Greater speed to decision and decreased length of sales cycles
• Greater forecasting accuracy from understanding where each opportunity lies in its evolution
• Greater execution from a what-to-do-and-when roadmap for salespeople, sales managers, and other key roles
• Articulates the most valuable touchpoints your organization has with clients
• A defined set of coachable sales skills and actions (aligned with how clients buy)
• A blueprint for the training you need to win along with defined roles for sales managers
• The key ingredient to creating a sales culture for tenured reps as well as those new to the sales organization

For more information or support for developing your sales process, email us at info@ascendadvisers.com .